In March of last year, I was staring at the analytics dashboard for a mid-size kitchenware brand I’d been consulting with for six months. We’d overhauled their PPC campaigns, tightened up their keyword strategy, and driven a respectable 34% increase in sessions. But the conversion rate? Flat. Dead flat. It was hovering at 8.2%, right…
Last October, I watched a client’s skincare serum go from 14 units a day to over 400 in 72 hours. Same product. Same price. Same audience targeting. The only thing that changed was how the listing itself was structured – the title, the imagery sequencing, the description copy, and one small tweak to the product…
Last November, I sat in my home office staring at a listing for a ceramic knife set that had been stuck at 47 units per day for nearly three months. The product was good – genuinely good – with a 4.6-star rating and over 800 reviews. The price was competitive. The images were decent. And…