You did everything the courses told you to. The listing is live, the photos are good, inventory checked in at the fulfillment center. Then you type your main keyword into Amazon and start scrolling. Page three. Page six. Somewhere around page ten, there it is, your product, sitting next to a phone case that has…
If you searched for TikTok Shop violation points because a notice just landed in your inbox, here’s the first thing you need to know: for US sellers, that system no longer exists. In July 2026, TikTok Shop replaced Violation Points with the Account Health Rating (AHR), and it works almost the opposite way. Under the…
Last October, I was sitting across from the founder of a small skincare brand – let’s call her Maya – watching her scroll through her TikTok Shop dashboard with a mix of frustration and disbelief. She’d invested nearly $4,000 in product photography, written what she thought were compelling descriptions, and launched twelve SKUs on TikTok…
Last September, I sat across the table from a DTC skincare brand founder who was visibly frustrated. She’d burned through $47,000 on TikTok ads over three months with a blended ROAS of 0.8x. “I keep hearing TikTok is where the money is,” she told me, “but every time I scale, my costs spiral.” I pulled…
Last October, I helped a client launch a small line of organically scented soy candles on TikTok Shop. We had gorgeous product photography, a competitive price point, and even a couple of micro-influencer partnerships lined up. After two weeks, total sales sat at exactly seven units. Seven. The product was strong, the content was decent,…
Last November, I watched a client’s TikTok Shop listing get 240,000 views in 48 hours. The product – a $28 ceramic hair tool – was trending. Creators were posting about it organically. The traffic was, by any reasonable standard, extraordinary. And the conversion rate? 0.3%. That’s roughly 720 orders from a quarter-million eyeballs. My client…
Last October, I watched a client’s TikTok Shop listing for a $22 silicone kitchen gadget go from 11 orders per day to over 340 in a span of 72 hours. We hadn’t changed the product. We hadn’t launched a new ad campaign. What we had done was spend two weeks obsessing over TikTok listing analytics…
Last September, I was sitting in a co-working space in Austin, staring at a dashboard that made my stomach drop. A skincare brand I’d been consulting for – a small team of twelve people who’d poured everything into their TikTok Shop launch – had just watched their best-selling serum plummet from a 4.7-star rating to…
Last September, I was sitting across from a skincare brand founder in Austin who was genuinely baffled. Her TikTok content was gorgeous – beautifully lit, well-edited, genuinely helpful tutorials on retinol routines and barrier repair. She was posting four times a week. Her engagement rate from existing followers was solid, hovering around 6.2%. But her…