Last October, I was sitting in my home office staring at a TikTok Shop dashboard that made absolutely no sense to me. A client – a mid-sized skincare brand out of Austin – had listed 23 products on TikTok Shop, invested $4,200 in creator partnerships, and was generating exactly zero organic product impressions from TikTok’s…
In March 2023, I watched one of my best-performing listings – a stainless steel kitchen utensil set that had been generating $38,000 a month – drop from page one to page four in the span of eleven days. Organic sessions cratered by 72%. Sales fell off a cliff. I remember staring at Seller Central at…
In the spring of 2022, I was staring at a spreadsheet that made no sense. A client selling premium stainless steel water bottles – beautiful product, strong reviews, competitive pricing – was stuck on page three of Amazon search results for their primary keyword. Meanwhile, a competitor with fewer reviews, a higher price, and frankly…
In late 2022, I watched a client lose the Buy Box on their best-selling kitchen gadget – a silicone spatula set that had been moving 1,200 units a month – to a competitor who undercut them by exactly eleven cents. Not eleven percent. Eleven cents. Within 72 hours, their daily sales dropped by 68%. The…
In late 2022, I helped a client launch a bamboo cutting board on Amazon. We had gorgeous product photography, A+ Content that looked like it belonged in a Williams Sonoma catalog, and a price point that undercut the top three competitors by 12%. We were confident. Six weeks in, we were averaging 4 sales per…
In the spring of 2023, I was staring at a dashboard that made absolutely no sense. A client selling a premium stainless steel water bottle – great product, solid reviews (4.6 stars, over 2,400 ratings), competitive pricing – was getting roughly 11,000 sessions per month to their main listing. Their conversion rate? A dismal 4.2%….
In March 2023, I watched a client’s best-selling garlic press drop from page one, position three to somewhere in the digital abyss of page four – practically overnight. Revenue went from $47,000 a month to under $12,000. The listing hadn’t changed. The reviews were strong. The price was competitive. And yet, without the right Amazon…
In March 2022, I watched a client’s best-selling kitchen gadget – a silicone garlic peeler that had been generating $38,000 per month – plummet to $9,000 in revenue over the course of six weeks. The product hadn’t changed. The price hadn’t changed. The listing images were the same. What had changed was the review profile….
Last November, I was auditing a supplement brand’s Amazon catalog – 47 SKUs, decent reviews, solid imagery – and I couldn’t figure out why their organic impressions had flatlined. The listings looked great. The titles were keyword-rich. The bullet points hit every pain point. Then I pulled the backend search terms for their top-selling magnesium…
In March of last year, I was staring at the analytics dashboard for a mid-size kitchenware brand I’d been consulting with for six months. We’d overhauled their PPC campaigns, tightened up their keyword strategy, and driven a respectable 34% increase in sessions. But the conversion rate? Flat. Dead flat. It was hovering at 8.2%, right…