Last November, a DTC skincare brand I was consulting for came to me in a mild panic. Their TikTok account had plateaued at 14,000 followers after six months of consistent posting. Meanwhile, a competitor – a brand roughly the same size, selling nearly identical products – had blown past 190,000 followers and was generating what…
Last November, a client selling premium kitchen organizers called me in a panic. Their main product – a bamboo spice rack that had been their bread and butter for two years – had dropped from position 4 to position 31 for their primary keyword in under three weeks. Revenue was down 62%. They had no…
Last October, I rewrote the bullet points for a skincare brand’s TikTok Shop listing – a vitamin C serum that had been sitting at roughly 40 units per week for three months. The product was good. The video content was decent. But the listing copy? It read like a chemistry textbook spliced with a cereal…
Last October, a supplement brand owner named Marcus sent me a frantic email. His magnesium glycinate product – objectively better than 80% of competitors based on third-party testing – was sitting at page three of search results with a 4.2% conversion rate. He’d spent $11,000 on PPC in sixty days. The product images were solid….
InsightX InsightX: Case Study Real-world applications of targeted survey campaigns “Ask first. Launch smarter.” Introduction InsightsX helps brands, agencies, and product teams make smarter, data-driven decisions by uncovering what customers really think. Through tailored surveys and clear analysis, we reveal audience preferences, behaviors, and expectations — empowering you to refine products, choose the right channels,…
Case Study #6 From Position 15 to #1 — Both Keywords — With a Slow and Steady 28-Day Approach How AZ Rank proved that in a sensitive, medium-high competition niche, a controlled low-volume strategy with high-conversion keyword selection outperforms aggressive volume plays. “Stop Dreaming and Start Doing” Overview This case study documents a ranking campaign…
Case Study #5 From Outside Top 300 to Position #1 — With Only 12 Units How AZ Rank proved that premium, high-ticket fitness products can rank efficiently with minimal order volume — breaking the myth that ranking requires aggressive daily spend. “Stop Dreaming and Start Doing” Overview This case study documents a ranking campaign for…
Case Study #3 Rank Maintenance Across 4 Amazon Marketplaces 8 well-established products. 4 countries. Every season. One consistent outcome: rankings that hold. “Stop Dreaming and Start Doing” Introduction Most Amazon ranking case studies focus on the climb — moving a product from page 5 to page 1. This case study is different. It documents the…
Case Study Zero to $13,700 — New Product Launch in 30 Days How AZ Rank took a brand-new Shilajit Gummies listing from zero sales and page 3+ rankings to top 3 positions across all target keywords. “Stop Dreaming and Start Doing” Overview This case study documents a new product launch campaign run by AZ Rank…