Supplement Case Study
Overview
- NICHE: Health & Household / Trace Mineral Supplements
- COMPETITION: Strong
- BEST SELLER: Sells 10.000 + units / month
Challenge
- Top 3 Kws are not ranked well
- Rank at start
Goals
- Increase in rank on all 3 keywords
- Stick the rank after campaign ends
- Get more sales
| Rank Evolution | |
|---|---|
|
|
Day 0 |
|
KW1 |
26 |
|
KW2 |
36 |
|
KW3 |
40 |
Strategy
Steps 1, 2 and 3 can be provided by seller or suggested by AZ Rank
1
Niche Analysis
- NICHE: Health & Household / Trace Mineral Supplements
- Check sales / keyword
- Check competitors
- Check keywords
2
Decide on Numbers
How many surveys are needed?
146
1
Planning
- Check sales / keyword
- Create the plan for the campaign
Execution
4
Execution
- Check sales / keyword
- Rank evolution tracking
| Rank Evolution | Rank Evolution | |
|---|---|---|
|
|
Day 0 |
Day 0 |
|
KW1 |
26 |
26 |
|
KW2 |
36 |
36 |
|
KW3 |
40 |
40 |
5
Valuable customer feedback provided
- Rank evolution tracking
Evolution
| Keyword Sales | Search Volume | |
|---|---|---|
|
KW1 |
545 |
6,996 |
|
KW2 |
1,557 |
30,187 |
|
KW3 |
2,423 |
41,981 |
KW 1 - 18 Days After Campaign Ended
KW 2 - 18 Days After Campaign Ended
KW 3 - 18 Days After Campaign Ended
Sales Insights
Number of KWs Ranked
| Start | After 28 Days | |
|---|---|---|
|
Top 10 |
10 |
26 |
|
Top 306 |
978 |
1523 |
Search Volume Evolution
| Start | After 28 Days | |
|---|---|---|
|
Top 10 |
32,246 |
77,155 |
|
Top 306 |
1,232,476 |
1,493,487 |
Summary
- All Keywords have significantly improved their rankings. Rank is sticking very well.
- Sales increased by 20% MoM.