TikTok Shop Violation Points Are Gone: How the New Account Health Rating Works

If you searched for TikTok Shop violation points because a notice just landed in your inbox, here’s the first thing you need to know: for US sellers, that system no longer exists. In July 2026, TikTok Shop replaced Violation Points with the Account Health Rating (AHR), and it works almost the opposite way.

Under the old system, points piled up and you wanted as few as possible. Under the new one, you start with points and you want to keep as many as you can. Plenty of guides online still describe the old thresholds, which is why so many sellers we talk to are confused about where they actually stand.

This post explains what’s gone, what replaced it, how the AHR is scored, what happens at each milestone, and how to climb back up. We’ll also be clear about the parts TikTok hasn’t published.

What happened to TikTok Shop violation points?

The short version: they were retired and replaced, not renamed.

According to PPC Land’s reporting (June 29, 2026), TikTok Shop published its AHR Requirements document on June 25, 2026, after a preview period that started in May. The full switch happened in July 2026. TikTok Shop Academy’s Account Health Rating (AHR) Requirements page (dated October 9, 2026 at the time of writing) is now the official reference for US sellers.

Here’s how the two systems compare:

PPC Land reports that the old system ran on a 90-day reset cycle with deactivation at 48 points. You’ll still see older articles quoting 12, 24, 36 and 48 point thresholds. Those numbers belonged to the previous system, so if a guide leans on them, it’s out of date for US shops.

One thing we couldn’t confirm: exactly how old violation points were translated into AHR scores at the switch. We didn’t find an official conversion table, so if your starting AHR surprised you in July, the score in your own Seller Center is the number that counts.

How the Account Health Rating works

Now for the mechanics. Everything in this section comes from the official AHR Requirements page unless we say otherwise.

The score and the window

• The AHR runs from 0 to 1,000.
• It reflects the last 180 days of shop activity.
• All sellers start at 200 points.

That last detail trips people up. A score of 200 isn’t a bad grade out of 1,000. It’s the neutral starting line. Most of the action happens between 0 and a bit above 200.

The three zones

TikTok groups scores into color zones:

• Green (200 or more): healthy.
• Orange (51 to 199): at risk of, or already under, milestone enforcement.
• Red (50 or fewer): at risk of deactivation.

You may see a third-party blog describe a “yellow” zone. The official page says orange. Small detail, but it’s a decent test of whether a guide was written from the source.

Milestones: what happens as your score drops

This is the part that actually affects your sales. When your AHR falls to certain points, milestone enforcement kicks in:

TikTok’s Violation & Appeal Guide (dated May 29, 2026) adds a helpful detail: you’ll be notified by email and Seller Center Inbox when your AHR gets within 10 points of the next milestone. Treat that notice like a smoke alarm, not junk mail.

There’s also a quieter consequence. Several official Academy pages use “AHR above 150” as a condition for features, including the 2026 BFCM campaign guide and LIVE Countdown Bidding. So even before a milestone restriction lands, a score drifting toward 150 can start closing doors.

Is a 7-day listing freeze really that serious? For a shop with steady sellers, maybe not. For a shop planning a launch or a holiday campaign, losing a week at the wrong moment can cost more than the violation itself.

How you lose points

Points are deducted for policy violations and performance shortfalls. The AHR page lists eight violation categories:

1. Product compliance
2. Product safety
3. Listing quality
4. Intellectual property
5. Fair trading
6. Fulfillment and after-sale
7. Account management
8. Customer reviews

How many points each violation costs depends on its severity and frequency. TikTok doesn’t publish a fixed table. However, a TikTok Shop Policy Pulse update says that from August 17, 2026, more violation types can affect your AHR, some violations deduct more points than before, and violation notices now show the score impact directly. So the best place to see what a specific violation cost you is the notice itself.

Fulfillment metrics count too. TikTok’s Fulfillment Policy (dated September 28, 2026) lists AHR point deductions among the possible consequences of missing targets like these:

• Valid Tracking Rate: at least 95%
• Late Dispatch Rate: 4% or lower recommended, with enforcement possible above 10%
• On-Time Delivery Rate: at least 80%
• Seller-Fault Cancellation Rate: 2.5% or lower

Across 6,000+ launches, one pattern we keep seeing is that sellers obsess over listing and content violations while their dispatch numbers quietly erode. Under the AHR, both drain the same tank. If shipping is your weak spot, our guide to fixing a high late dispatch rate is worth a read.

How you earn points back

This is the genuinely new part, and the reason the AHR is less grim than it first looks. There are several ways back up:

• Finished orders: 4 points for every 200 finished orders in the last 180 days. Sample orders and orders that were returned, refunded, cancelled or defective don’t count. Order-based points are capped at 20 points per week.
• Policy quizzes: passing every policy quiz tied to a violation earns points. The amount depends on the quiz, and TikTok doesn’t list values.
• Milestone quizzes: where available, passing one can shorten a milestone restriction. TikTok doesn’t say by how much.
• Successful appeals and corrections: points restored this way are, per the AHR page, not subject to the 180-day reset. In other words, they come back for good.
• Time: every point added or deducted resets 180 days after it was applied.

That last rule cuts both ways. TikTok’s own example: lose 2 points on December 30 and your score returns to 200 by late June, assuming nothing else changes. But earn 2 quiz points on December 1 and those also roll off around the end of May. Quiz and order points are a buffer, not a permanent bank.

A worked example (illustrative)

Numbers are easier to feel than to read. Picture a home goods shop sitting at 205 points. Here’s a typical scenario.

In September, it has a bad fortnight with a warehouse move. Dispatch slips, a batch of orders gets cancelled for stock issues, and two fulfillment-related violations hit its AHR. Then a listing gets flagged for an unsupported claim. Say those three hits together take it down to 152.

Two points from the first milestone. The “10 points away” warning arrived somewhere around 160, and the owner now has a decision to make:

1. Check every ticket. Is the listing violation correctable? If the “Correct” option is on the ticket, fixing it can restore points that don’t reset.
2. Appeal anything that’s genuinely wrong. If one late-dispatch violation came from a carrier scanning error, that’s the kind of case the Fulfillment Policy lists as appealable.
3. Take the policy quizzes tied to each violation.
4. Fix the warehouse process, so next month’s orders count toward recovery rather than against it.

None of these is dramatic. Together, they’re usually the difference between a shop that hovers at 150 for months and one that’s back in the green before the holiday rush.

Now consider a different shop. Say a new kitchenware brand has been live for six weeks, still sits on its starting 200, and gets a single intellectual property notice because a supplier photo turned out to belong to someone else. It drops into orange for the first time and panics.

Should it? Not much. One violation, no milestone yet, and a clear fix: replace the image, use the correction option if offered, and pass the related quiz. The bigger risk for this shop isn’t the score. It’s the habit of sourcing images without checking rights, which would cost it again next month.

What to do if your score just dropped

If you’re reading this with a fresh notice open, here’s the order we’d work in.

1. Find the ticket and read the score impact. TikTok’s AHR page points you to the AHR dashboard in the Health Center, which shows your metrics and most common violations. Violation Records holds each ticket. (Menu names have shifted between Shop Health, Account Health and Health Center over the past year, so if a label doesn’t match, look for the closest one.)

2. Check the status and the deadline. A Pending ticket may still be correctable or appealable before enforcement applies, and the Violation & Appeal Guide says that window can be as short as 12 to 72 hours. Once enforcement is applied, you generally have 30 days for a first appeal.

3. Decide: correct, appeal or accept.
– If the ticket offers Correct, fixing the listing is often the fastest route. TikTok’s correction guide (June 26, 2026) says enforcement is paused while a correction is reviewed, and a failed correction can still be appealed.
– If the violation is wrong, appeal with evidence. Our walkthrough on how to appeal a TikTok Shop violation covers the letter structure.
– If it’s fair, accept it, take the quiz, and fix the cause.

4. Fix the operation. Points from orders only accrue from orders that finish cleanly. A shop that keeps cancelling and shipping late is digging while it climbs.

5. Watch the next milestone. Know your number and the distance to the next threshold. If you’re already in orange and sliding, our guide to low account health on TikTok Shop goes deeper on recovery planning.

Things that make a low score worse

A short list of what we’d avoid:

• Ignoring warnings. The 10-point warning exists for a reason.
• Rushing appeals. You get two per case. A sloppy first appeal burns half your chances.
• Opening a second shop to dodge enforcement. TikTok’s enforcement guide says connected accounts (shared contact info or bank details) can be hit too, and it’s ban evasion. Don’t.
• Paying anyone who “guarantees” a score fix. Appeal outcomes are at TikTok’s discretion. Nobody can promise them.
• Treating quiz points as a strategy. They help at the margins and expire after 180 days. They don’t replace fixing the cause.

A brief aside: what about Shop Performance Score?

Sellers often mix up the AHR with the Shop Performance Score (SPS), TikTok’s 0 to 5 rating of product satisfaction, fulfillment and customer service. They’re separate. Per the AHR page, the SPS covers 90 days and does not trigger enforcement when low, while the AHR covers 180 days and does. A weak SPS can still cost you access to campaigns and faster settlement, so it matters, just differently. We’ll cover it properly in a separate post.

What we’re still unsure about

We’d rather be honest than sound certain. At the time of writing, TikTok hasn’t published:

• A table of how many points each violation type deducts.
• How old violation point totals were converted into AHR scores at the switch.
• Exactly how much a milestone quiz shortens a restriction.
• How long appeal reviews take.

We also only cover US rules here. Other TikTok Shop markets have run their own preview periods and timelines. If your Seller Center says something different from this post, trust Seller Center.

One lesson we’ve taken from the last year of platform changes: the sellers who handle these transitions best aren’t the ones who memorize thresholds. They’re the ones who check their dashboard weekly and act on small drops before they become milestones. That habit outlasts any particular scoring system.

TikTok Shop violation points, reframed

If you came here looking for TikTok Shop violation points, the takeaway is this: the counting has flipped. You now start at 200, lose points for violations and missed targets, hit escalating restrictions at 150, 100 and 50, and risk deactivation at 0. But you can also earn your way back through clean orders, quizzes, corrections and successful appeals. That’s a fairer system than it first appears, if you treat it as something to manage rather than something that happens to you.

Where is your AHR sitting right now, and do you know which violation cost you the most? We’d like to hear what you’re seeing in your dashboard.

If you’re stuck on this right now, the AZ Rank team is happy to talk through your account health and growth plan. We don’t write appeals or offer reinstatement, but we can help you think through what’s dragging your shop down. Reach us at azrank.com or hello@azrank.com.