Overview

This case study documents a new product launch campaign run by AZ Rank in the highly competitive Health & Household / Vitamins, Minerals & Supplements niche. The product — Shilajit Gummies — entered a market where the category best seller moves over 80,000 units per month and the top 5 competitors average nearly $49K in monthly revenue.

Starting from scratch with zero sales history, the challenge was not just ranking — it was proving product-market fit fast enough to build organic momentum in a saturated space.

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The Challenge

As a new product launch, the listing had no purchase history, no reviews, and no ranking signals. All target keywords were either deep in the search results or not indexed at all:

Keyword	Keyword Phrase	Day 0 Rank
KW1	shilajit gummies	117
KW2	shilajit gummies for men	102
KW3	pure himalayan shilajit gummies	99
KW5	shilajit for men gummies	140
KW6	gomitas de shilajit para hombre	Not in top 300
KW7	himalayan shilajit gummies	125
KW8	authentic himalayan shilajit gummies	Not in top 300

Every keyword started well beyond page 5, meaning the product was effectively invisible to organic shoppers.

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Campaign Goals

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Strategy

AZ Rank applied its proven 3-step framework, adapted for the complexity of a new product launch requiring faster indexation and stronger early velocity signals.

Date	Units / Day	Date	Units / Day
11/19	5	11/25	5
11/20	6	11/26	5
11/21	5	11/27	5
11/22	6	11/28	5
11/23	5	11/29	6
11/24	5	11/30	6

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Execution

Throughout the 30-day campaign, the team provided continuous oversight — tracking rank daily, making on-spot adjustments to pace and keyword strategy as needed. By 12/18/2024, the primary keywords had moved dramatically:

Keyword	Day 0	12/18/24	Improvement
KW1 — shilajit gummies	117	7	+110 positions
KW2 — shilajit gummies for men	102	7	+95 positions
KW3 — pure himalayan shilajit gummies	99	6	+93 positions
KW5 — shilajit for men gummies	140	10	+130 positions

As with all AZ Rank campaigns, buyers completed a market research survey alongside their purchase. The seller received structured feedback covering ingredient preferences, listing photo effectiveness, competitive search behaviour, and product improvement suggestions — along with verified Order IDs for every transaction.

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Rank Evolution

The chart below shows the trajectory of the three primary keywords from their starting positions (100+) through the campaign midpoint and final day — a steep, consistent improvement across all terms.

Key keyword data behind the chart:

Keyword	Keyword Sales	Search Volume
KW1 — shilajit gummies	1,517	50,272
KW2 — shilajit gummies for men	225	11,201
KW3 — pure himalayan shilajit gummies	138	4,170

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Keyword Rankings at End of Campaign

Helium 10 tracking confirmed that all three keywords reached top-3 positions and maintained those rankings consistently through the end of the monitored period.

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Sales Insights

Helium 10’s sales tracker shows a clear and consistent upward trend throughout the 30-day campaign window. Daily unit sales climbed from near zero in late November to spikes above 50 units in early December, with the 7-day moving average confirming a strong positive trajectory. BSR data shows the product breaking into significant rank territory as the campaign progressed.

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Number of Keywords Ranked

The broader keyword footprint expanded dramatically during the campaign — a natural downstream effect of improved ranking signals and organic velocity on the primary terms.

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Search Volume Evolution

Ranking more keywords at better positions dramatically expanded the product’s addressable search audience. Total indexed search volume across ranked keywords grew more than 3x over the campaign period.

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Sales Evolution

This was a new product launch — meaning the starting point was zero. By the end of the campaign, the product had generated over 500 units sold and nearly $14,000 in revenue, entirely from a cold start.

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© AZ Rank — Case Study: Shilajit Gummies New Product Launch